The main question remains whether MNOs and MVNOs can bite into the app store business, or they will be out of game with their customers going over the top? Tier 1 MNOs will certainly snap up the opportunity to offer their own app stores. Vodafone, Orange, Verizon, Sprint, Telefonica and several other have already launched their stores. However, with Apple as a clear leader and many alternative stores, this market segment has become really crowded.
We will probably observe several different strategies and business models here:
- Tier 1 MNOs will certainly try to launch their own app stores. The main challenge for will be to attract developers and create a differentiating portfolio apps.
- Tier 2/3 will follow up by either licensing third party app stores such as Handango or GetJar or/and aggregating applications already offered by handset vendors.
- MNOs from emerging markets will most probably ignore app stores for the moment as the penetration of high-end smartphones is very low there.
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